Choosing Your Right Game

Finding a sustainable path to building your version of success.

Photo by Dina Makhmutova on Unsplash

I'm reading through This is Strategy by Seth Godin (if you're a fan of Seth's writing style, you'll love this one, too!).

The last bullet on #28 says: We often spend more time figuring out how to win the game we're in, instead of choosing which game to play in the first place.

When I started Witt and Company in 2016, the rules of the game that I was (unknowingly) playing were:

• Hustle at all costs.

• Take any and every client.

• Lean into the idea of 'charge your worth' which inevitably lead to thinking that my worth was related to how much I charged.

• Think that I wasn't successful unless I made six figures in a short amount of time (i.e., my first year in business).

• Believe that I had to be on as many social media platforms as possible.

• Buy Facebook ads to get more leads because that's what all the 'celebrity entrepreneurs' were doing and teaching (for their digital course/product).

• Hear again and again how 'easy' it is to reach six figures and that if you hadn't figured it out, you weren't doing 'it' right.

Sounds pretty fun, huh?!

I had surrounded myself with entrepreneurs who were all playing by those rules and were (in my eyes, at the time) successful. They had huge launches. They made six figures "easily". They were spending hundreds of thousands on masterminds. They all hung out together and supported each other.

I wanted so badly to win at that game.

In part because I thought that was the only game to play. That because I had decided the path of entrepreneurship, I had also decided that this was the game I had to play, and win.

And then…

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This post is part of the ‘Behind the Business’ series. You can read the rest (plus gain access to the archives) by becoming a paid subscriber. This series is an every-other-week post sharing personal thoughts, comments, strategies and tactics about the ups and downs of building a people-first, service-based business, as a mom and wife.