Making the Case for Consistent and Cohesive Branding
The In Pursuit of Branding Newsletter #8
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Photo credit: Unsplash, Patrick Michalicka
What’s the point of investing in brand and branding?
If you’ve been in business for longer than 0.2 seconds, you may have asked yourself that question a time or two twenty.
Because brand/branding is this often-ambiguous term with a million different definitions, and the path towards building a brand has at least a million and one options, the entire topic can feel overwhelming. So much so that you come back to: why does it even matter?
