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Photo by Angela Knox, The Divine Group
Quick reminder: Welcome to the Summer Strategy Sessions 2.0 – a six-week series walking through my whole brand strategy process. Here's #1 in case you missed it.
If you did the exercise from IPB #40, you should have a clearer picture of what you're actually selling. You've identified your 1-3 core offerings and put the rest on pause for now.
And this means it’s time to dig into the foundation that everything else gets built on.
Around here, what we're building is a brand that focuses on connection and people over profit. It means:
That you have to slow down enough to make intentional decisions that align with your vision and mission and values.
That you have to actually give a shit about your audience so you can show up for them to the best of your ability.
That you have to take the time to get to know them and understand what they specifically want.
That you have to forgo the idea of being 'for everyone' in favor of being 'for this one'.
That you might have say no to more money because it comes at the expense of your purpose or beliefs.
If that resonated with you (and I'm going to go out on a limb and assume that it does, because after all, you're reading this) then I'd imagine the next natural question is, "But how do I actually build that connection and people-focused brand?"
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