When Our Service's Value Wasn't Where I Thought It Was

A shift in perspective that had a significant change in how we approach one of our pillar services

Photo by Angela Knox, The Divine Group

When my business partner and I mapped out our services back in September 2023, we were confident and excited about our main offering: case statement design and development for nonprofits.

I brought brand expertise, she brought fundraising knowledge, and together we created what we thought was the perfect service.

Fast forward to today? We've realized we had it all wrong—but in the best possible way.

---

This post is part of the ‘Behind the Business’ series. You can read the rest (plus gain access to the archives) by becoming a paid subscriber. This series is an every-other-week post sharing personal thoughts, comments, strategies and tactics about the ups and downs of building a people-first, service-based business, as a mom and wife.