In Pursuit of Branding
In Pursuit of Branding Podcast
Prepping for Maternity Leave + Life-First Business Building
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Prepping for Maternity Leave + Life-First Business Building

In Pursuit of Branding, with Allie Burns

Allison Burns is the brand and graphic designer behind AllieMarie Design. She specializes in crafting thoughtfully designed visual identities that help mission-driven businesses inspire their audience and make a bigger impact. In addition to being a design studio owner for the last decade, She is also a wife, mama of two, dance teacher, and mentor to designers who are navigating the early years of their freelance journey. Allison is passionate about cultivating a life-first approach to business, which allows her to prioritize the things that matter most… all while serving her incredible clients, mentees, and students well!

👏 A few Hell Yes takeaways

  • When going into a time of uncertainty, leave room for things to unfold

  • Boundaries aren’t just about shutting down at a certain time; you can be mindful of boundaries with the way your service offerings are designed

  • Changing your language from ‘I have to’ to ‘I get to’ when talking about work activities (or really anything) - this is especially helpful when talking to your kiddos

📝 What you can do this week

  • Whether you’re prepping for maternity leave or an extended break, Allie’s action-step is all around mindset.

  • She says, “Trust in myself that I've built a business that is very in support of the lifestyle I want to live. I've taken these steps to prep for my maternity leave and now I get to enjoy it and I get to step away and I get to really revel and enjoy this life that I've built that includes a business but also includes being really present for my kids and making sure I can step away like that when it's most important.”

🤝 Connect with Allie

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